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L’Oreal Launches Melanoma Awareness Campaign

New fundraising project and social media outreach.

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By: TOM BRANNA

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For “Melanoma Monday,” L'Oreal Paris debuted a philanthropic alliance with the Melanoma Research Alliance (MRA). Over the next three years, L'Oreal Paris will donate over $750,000 to the MRA to fund the new L'Oreal Paris-MRA Team Science Award, led by internationally renowned cancer researcher Dr. Meenhard Herlyn, to research ways to help prevent, cure and treat melanoma, the fastest growing cancer in the world and the deadliest form of skin cancer.   L'Oreal ...

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